Before settling on the Albert Works site, the nationwide firm went through a number of different locations across the town that could have hosted the equipment, but the industrial estate was the only location where signal would not be interrupted. Consequently, building a taller tower reduces the impact of this on phone signal. “In this case, a shortfall is being created by the loss of an existing installation upon the rooftop within Vulcan Works.” But while the firm notes the tower’s impact on the area’s visual amenity, it claims that the consequences of not replacing ageing mobile infrastructure could be much worse. If approved, this new telecoms tower will mostly boost coverage for Vodafone, as well as a number of smaller operators that use their network like VOXI, Lebara Mobile, Talkmobile, Asda Mobile, and Rewild Mobile.