Source: Book Hero and Toy Hero30 July 2026Independent Kiwi retailer expands into toys after serving more than 100,000 customers and selling 345,000 books in under two years. Less than two years after launching Book Hero, the online bookseller has today unveiled Toy Hero, a dedicated online toy store and the next chapter in the company’s continued growth. Tim Wackrow, Co-Founder at Book Hero and Toy Hero, says Toy Hero is a natural evolution of the business. That’s exactly what we’ve built Toy Hero to do.” Toy Hero is now live at toyhero.co.nzFast facts