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Vans needs a good back-to-school season more than ever
['Daphne Howland', 'Lead Reporter']
Retail Dive - Latest News
The North Face revenue rose 6%, with strength in the Americas and direct-to-consumer, and Timberland rose 4%, with strength in the Americas.
Vans’ wholesale declines outpaced its strong DTC growth in the Americas.
Overall Q1 revenue, excluding the divested Dickies workwear brand, rose 1%, and VF Corp. raised its outlook for the year despite Vans’ troubles.
Dive Insight:The momentum at Vans that VF Corp CEO Bracken Darrell touted a few months ago appears to have stalled, making back-to-school season — already important for the brand — that much more critical.
On Wednesday’s call, though, Darrell highlighted the expectations beat and said that moderate growth at VF Corp. is building.