Key takeaways:57% of parents are entering back-to-school season with credit card debt , and nearly half (48%) have opened or plan to open a new credit card—or increase their credit limit—to help cover back-to-school expenses. Taking on debt: 45% plan to take on debt for back-to-school shopping, up from 34% in 2024. Entering the season already underwaterEven before back-to-school shopping begins, more than half of parents (57%) are currently carrying credit card debt. Kids’ wish lists collide with tight budgetsFor many parents, back-to-school shopping is no longer just about checking off a school supply list. AI becomes a back-to-school shopping assistantAs parents navigate back-to-school season, many are turning to AI as a shopping and planning assistant.