Bollywood Hungama has exclusively learnt that Love & War, starring Ranbir Kapoor, Alia Bhatt and Vicky Kaushal, will not begin its promotional campaign with a conventional teaser or motion poster. Sanjay Leela Bhansali plans immersive Love & War launchAccording to an independent industry source, Bhansali is personally overseeing the creation of a special promotional asset that is expected to offer audiences their first glimpse into the world of the film. "The makers are taking a rather unconventional route with Love & War. Conceived as an immersive experience, the asset will be personally shaped by Sanjay Leela Bhansali, who is working closely with his trusted creative team to bring his vision to life," the source revealed. Love & War marks the first on-screen collaboration between Ranbir Kapoor, Alia Bhatt and Vicky Kaushal under Sanjay Leela Bhansali's direction, making it one of the most eagerly awaited films in recent years.