Apple’s approach paid off: iPhone shipments rose 3%, and the company’s market share climbed to nearly one-fifth, according to research firm Counterpoint. Analysts expect Apple to raise prices when it launches its new iPhone lineup, typically in September. Earlier this month, the company raised the price of Apple Music and Apple One, its multi-service subscription bundle. That’s slightly slower than the prior three months but still marks the strongest third-quarter sales growth since 2021. iPhone sales likely rose 20.8% in the quarter, also marking the strongest third-quarter growth since 2021.