Together, the companies will collaborate across select Sonic Gods Original properties and co-develop new entertainment formats designed specifically for Sundial’s audiences and cultural platforms. For Sonic Gods, the collaboration creates new opportunities to extend its growing portfolio of original entertainment through Sundial’s trusted communities, cultural brands and live platforms. “Our ambition has never been simply to distribute content,” said Kirk McDonald, Chief Executive Officer of Sundial Media & Technology Group. Michelle Delamor, Chief Executive Officer of Sonic Gods Studios, said the partnership combines the strengths of an established cultural institution with a new generation of independent studio innovation. “Sonic Gods was built to develop original ideas and carry them through every stage, from creative development and production to brand partnerships, distribution and long-term franchise growth.