Secretly may have grown far beyond Bloomington, but the town remains at the heart of its story. “Made in Bloomington: The Secretly Story” explores how Bloomington’s music scene, independent spirit, and creative community shaped the label—told by the founders who built it and the artists who became part of its first 30 years. Secretly Group is celebrating 30 years in the city that helped shape it. “What Comes After the Blues: Secretly 30” brings three nights of music to three Bloomington venues essential to the Secretly story, with artists representing the labels’ past, present, and future. Special thanks to Ben Swanson, Chris Swanson, Jonathan Cargil, Eric Weddle, Phil Waldorf, Jason Groth, June Panic, Jens Leckman & Chris Barth for sharing their story.