The companies behind the initiative include Believe, BMG, Concord, Dirty Hit, Glassnote Records, HYBE Corp., Mom+Pop Music, Partisan Records, Sony Music, Universal Music Group, and Warner Music Group. To tackle this, record companies are driving the development and licensing of AI music services that respect the rights of music creators. The three major music companies, acting through the RIAA, sued AI Music companies Suno and rival Udio in 2024, alleging “mass infringement” of copyright. But Universal Music Group and Sony Music Entertainment remain in active copyright litigation with the company, alongside European collecting societies Koda of Denmark and Germany’s GEMA. Udio, meanwhile, has struck licensing deals with rightsholders including Universal Music Group, Warner Music Group, Merlin, Kobalt, Believe and the National Music Publishers’ Association, according to the complaint.