How FIFA plans to sell a stake in the World Cup — and why this has sparked outrage

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Part of the proposal is to sell a minority stake in the newly-formed company that will effectively run the World Cup, the Club World Cup, and all other events organised by it — a proclamation that drew instant condemnation from the European, Asian and North and Central American footballing confederations. FIFA had estimated the 2026 World Cup and the current four-year cycle (2023-2026) would bring in $13 billion. Selling off a percentage of the World Cup to private investors could bring in vast swathes of additional money to FIFA. But the real problem lies in who the organisation is planning on selling the World Cup to. Even the disgraced former FIFA president Sepp Blatter was unequivocal in his contempt.