Beyoncé’s whisky brand SirDavis goes independent as she steps away from LVMH and takes full control of the Black-owned label. Beyoncé just bought Moët Hennessy’s full stake in SirDavis American Whisky and now owns the brand outright. Ad 0:00 Click for sound 0:00 / 0:00The acquisition makes SirDavis a woman-, family- and Black-owned company with no corporate partner in the equation. A brand spokesperson called it the start of “a new independent chapter” following four years of building alongside LVMH. It was Moët Hennessy’s first American spirits brand developed entirely from the ground up, making the partnership a notable milestone from day one.