Beyond Accessories: Solving the Entire Technology ExperienceAccording to Garg, DailyObjects never intended to remain just a phone accessories brand. "We never set out to be a phone accessories company. Consumers Are Buying Ecosystems, Not Individual ProductsThe company believes consumer behaviour has undergone a significant shift over the past five years. Increased global exposure and travel have made buyers more capable of recognising thoughtful product design over products built purely to meet aggressive price points. Premiumisation Beyond Metro Cities Will Drive the Next Growth PhaseLooking ahead, Garg expects India's tech accessories market to become increasingly premium, with stronger demand coming from smaller cities.