The Sub Pop label, and particular producer Jack Endino, were the undeniable heroes of the Seattle story when national writers started telling it. The ethos of Sub Pop, essentially, became the basis for the concept of a unified “Seattle sound” from around 1989 well into the explosion of grunge in the early 1990s. Credit: Far Out / Subpop“There isn’t really a Seattle sound,” Alice in Chains drummer Sean Kinney flatly told the Star-Ledger in 1993, “I’m just sick of hearing about it. And I’m going, wow, there went the Seattle sound”. Kurt Cobain, of course, was as forthright as anyone in dispelling the myth of a singular Seattle sound.