This was the case for Hinkens, who found bee venom therapy after years of pursuing both traditional and naturopathic advice. In 2018, a 55-year-old woman in Spain who was using bee venom therapy to treat muscle issues experienced anaphylaxis before slipping into a coma and dying. But turning to bee venom therapy is only one example of people—particularly women—starting to DIY their health care. (She now teaches others how to do bee venom therapy full-time, selling a $950 course.) Around 1928, a German doctor named Max Gerson began treating cancer patients with a “therapy” he named after himself.