And the behavior that matters most right now involves two statistics almost nobody in this industry is measuring. Those are the numbers LinkedIn shows you on the surface, so those are the numbers everyone chases. LinkedIn analyzed which behaviors actually predict whether a post is relevant, both to your audience and to the audience one degree beyond it. Would a supplier send it to a colleague by name? [Related: Turn Your Keynote Speaker Into Your Best LinkedIn Event Promoter]Test It Out YourselfNow for your own proof point.