But still, some individuals are opting for early Land Cruiser FJ40s in strong condition and are spending in the mid-$50,000 range. A Late 1970s FJ40 Concentrates The Entire Land Cruiser Myth1977 Toyota Land Cruiser FJ40 close-up front Bring a TrailerToyota introduced the FJ40 in 1960, and it immediately sparked the market's imagination. The New Land Cruiser Wins Most Objective Comparisons2027 Toyota Land Cruiser ToyotaIt’s tough to compare a late 1970s Toyota FJ40 with a 2026 Toyota Land Cruiser 1958, and some think that the latter is automatically superior as a method of transportation. So, the modern Land Cruiser is surely the logical choice when everyday usability and peace of mind come into the picture. To those buyers, the advantages of the modern Land Cruiser are not the only things worth paying for.