DV’s analysis also found that EMEA overall recorded 35 per cent year-over-year growth in CTV impression volume, highlighting continued expansion in streaming TV consumption and advertiser investment across the region. “DV is monitoring a growing volume of CTV impressions in every region where we operate,” commented Collette Spagnolo, VP of Marketing, Integrated Marketing and Analytics at DoubleVerify. The findings also come as DV continues monitoring rising fraud and media quality challenges across the global CTV ecosystem. As streaming adoption and advertiser investment continue rising in the UK and across EMEA, maintaining media quality and transparency remains critical for advertisers. “Media quality protections safeguard brand equity and media investment,” added Spagnolo.