Featured VideoBut in recent years, social media has created a massive loophole in the regulation of drug advertising, and celebrities seem to be filling it. This proliferation of digital advertising combined with social media platforms represents a new age in direct-to-consumer advertising. AdvertisementI cannot pinpoint a specific year, but with the emergence of social media, this has slowly crept into content feeds. So traditionally, advertising was limited to TV and newspapers, and that’s when most legislation regulating drug advertising was written. But we’ve already had enough of those moments, especially around social media and how this affects young individuals who are still developing.