| BY Adam Shaw |Hyundai Motor India has reunited with INNOCEAN India to revisit its iconic SANTRO Xing “Mr. Kim” campaign, celebrating the brand’s 30 years in India and its 28-year association with Shah Rukh Khan. Drawing on one of Hyundai’s most memorable campaigns, the film reunites Shah Rukh Khan with familiar elements from the original SANTRO commercial, including the famous “Mr. Kim” exchange, the “contract is now over” line, the surfboard and the campaign’s distinctive dialogue style. The central idea reflects how enduring relationships evolve over time, mirroring Hyundai and Shah Rukh Khan’s journey from the SANTRO to today’s electrified future.