| BY Adam Shaw |72andSunny has appointed Jo Lam as Executive Strategy Director for its Singapore office, bolstering its strategic leadership following recent momentum that includes its appointment as global creative agency for Tiger Beer. Lam joined the agency on 20 July and spent her first week working with clients in Vietnam. She joins 72andSunny Singapore’s leadership team alongside Managing Director Ross Henderson and Executive Creative Director Fi Yusoff. Raised in Singapore, Lam brings more than 15 years of international experience spanning Asia, Europe and the United States. She joins from M&C Saatchi World Services, where she was Strategy Director, Asia-Pacific, leading strategic communications and behaviour change programmes for public sector clients across the region.