“Back in 2000, my partner Chris Esposito and I were running a college events company and planning a large scale event. My job was to generate hype, and in the pre social media era, that meant getting on the radio. That got us prime giveaway spots running every other hour, on the hour, worth over twenty five thousand dollars in free airtime. Robert Torres, the company’s COO, put it this way: “Joel pitched us without an RFP, without a scope of work. “I’m a massive advocate for AI, I use it daily, and Trillboards is built from the ground up as an AI first company.