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Notre Dame Adds Jersey Sponsor in Latest Sign of College Football's Changing Landscape
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Nothing generates discussion in Notre Dame circles quite like any change to the traditions of the football program.
With very little effort, Notre Dame will now bring in 18-20 million extra dollars per year for athletics.
Notre Dame jumps into the jersey patch game with SoFi, following the trend of other programs.
And while I don't like the jersey patch based on historic principle, I do like Notre Dame landing top recruiting classes.
This isn't your grandad's Irish football, but it's still Irish football, and the program is now one of the best in the country.