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MLB All-Star Week 2026: How Brands Engaged Baseball Fans During the Midsummer Classic
['Michele Laufik', 'Senior Contributing Editor']
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PHILADELPHIA—The 2026 MLB All-Star Game presented by Mastercard took place at Citizens Bank Park in Philadelphia July 14.
From player meet-and-greets to the nail-biter of a Home Run Derby, MLB's All-Star Week festivities took over the city July 10-14.
Keep scrolling to see more from the events and activations surrounding MLB All-Star Week...Capital One All-Star VillageAt the Pennsylvania Convention Center, the sprawling fan festival known as the Capital One All-Star Village welcomed fans July 11-14.
Photo: Courtesy of MLB.comCorona Beach ClubDuring MLB All-Star Week, Corona transformed its All-Star Village footprint into the Corona Beach Club, a destination inspired by the brand's signature beach mindset and produced by Cogent World.
Photo: Courtesy of NutrafolJomboy Media's Creator HouseJomboy Media’s Creator House in Philadelphia served as a week-long content hub bringing together creators, athletes, and brand partners.