After that, the town on the French Riviera never stopped growing: the starlets drew the photographers, who drew the money, which kept arriving in ever-bigger boats. Fewer than 5,000 people live here year-round, though by August that figure looks like a misprint, and the harbor that once reeked of fish now berths yachts worth more than the GDPs of small countries. 2026 is worth a fresh look, though not for the reason you'd expect. Club 55 held its ground while the rest moved, and the de Colmont family still—at least thus far—politely turns the fashion house collaborations away. First-timers get the postcard and the real town behind it.