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Why the Most Compelling Luxury Hotels Start With a Point of View
['Ryan Crown', 'Ryan Crown Is The Founder', 'Creative Director Of Crown Creative', 'A Global Agency Specializing In Strategy', 'Branding', 'Interior Design For The Hospitality Industry. With Experience Spanning Michelin-Starred Restaurants', 'Global Hotel Brands', 'Independent Concepts', 'Ryan Has Led Work For Clients Including St Regis', 'Ritz Carlton']
Observer
It wouldn’t necessarily be considered luxury in the old-fashioned sense.
Bain and Altagamma’s 2026 update found that consumer sentiment towards luxury experiences was growing 1.5 times faster than sentiment towards tangible goods.
That was every bit as specific as a wine hotel, but the “niche” was a state of mind.
The future of luxury hospitality doesn’t belong exclusively to the hotels with most amenities, the grandest lobbies or the longest list of activities.
It belongs to the properties with the clearest point of view that understand what to leave out, and who will notice.