Listen to enough sports podcasts, and eventually you will hear someone spit the name of every podcaster's greatest enemy: the aggregators. I need to be careful here, because of the aggregators, murmurs Brian Windhorst, before doling out a trade rumor. The podcaster no longer writes because of the same incentives that motivate the aggregator. The writer becomes a podcaster because they are responding to market incentives, and those incentives push the podcaster in the same direction as the aggregator. The podcaster and the aggregator are not enemies, but inadvertent allies working toward a common goal.