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Before Casamigos and 818, This Tequila Brand Started the Celebrity Boom — And Campari Just Sold It
['Pedro Wolfe', 'Pedro Wolfe Is An Editor', 'Content Creator At The Daily Pour With A Specialty In Agave Spirits. With Several Years Of Experience Writing For The New York Daily News', 'The Foothills Business Daily Under His Belt', 'Pedro Aims To Combine Quality Reviews', 'Recipes With Incisive Articles On The Cutting Edge Of The Spirits World.', 'Pedro Has Traveled To The Heartland Of The Spirits Industry In Tequila', 'Mexico', 'Has Conducted Interviews With Agave Spirits Veterans Throughout Mexico', 'South Africa']
The Daily Pour
On Wednesday, Italian spirits giant Campari Group announced the sale of Cabo Wabo, widely agreed to be the first celebrity-backed tequila on the market, to Ireland’s Cobblestone Brands.
“Bisquit & Dubouché and Cabo Wabo are exactly the kind of brands we built this platform for.”
At its peak in 2006, Cabo Wabo was the second best-selling premium tequila in America, moving roughly 150,000 cases per year.
Cabo Wabo lost some of its luster amid the shuffle and is no longer the liquor store favorite it once was.
“Cabo Wabo is a brand that helped change the tequila category,” Fagan added.