Jeff Bezos might not be the CEO of Amazon anymore, but that doesn’t mean he isn’t involved in the business. He even placed it alongside Marketplace, Prime, and Amazon Web Services as a core pillar of the company. “What I see right now is that our chips business, our silicon business, is lining up to be our next pillar.” Amazon’s investment comes through Annapurna Labs, the Israeli chip startup it acquired in 2015, which now develops its own AI chips under the Trainium and Inferentia brands. “I predict one day Amazon will fail.