NEW YORK — XR Extreme Reach and AdImpact have partnered to help deliver deeper data and insights across local TV and digital channels for political campaigns. The partnership brings together AdImpact’s measurement data with XR’s ad serving insights, and is designed to deliver local market visibility and faster reporting so political teams can optimize campaigns mid-flight. The partnership provides a complete view of campaign performance across channels by combining AdImpact’s ad intelligence, spanning all 210 U.S. DMAs and more than 41,000 zip codes, and XR’s MRC-accredited digital ad delivery data. “In political campaigns, every dollar and every day matters, yet advertising performance is still being measured in pieces across broadcast, Connected TV, and digital,” said Theresa Contario, Head of Political for XR. In partnering with XR, we’re empowering advertisers directly where ad delivery is happening, giving them a faster path from insight to action to keep up with ever-shifting races.”