Mid-West Family Broadcasting has reached a deal to blend its four Springfield, Mo., stations into Zimmer Communications’ holdings in the market, forming a new nine-station cluster under local ownership. In September, Zimmer Midwest Communications launched “93.7 The Stage” on KZMO, ending the frequency’s simulcast of Sports/Talk KBFL “96.9 The Jock.” The following month, Mid-West Family relaunched KOSP-FM 102.1 as Sports Talk “The Won,” shifting its KQRA “Active Rock Q102” branding to a different facility as “Q92.9.” Mid-West Family currently operates in six other markets: Madison, Eau Claire, and La Crosse, Wisc. In April 2025, Mid-West Family sold its holdings in another Springfield — Springfield, Ill. — for $990,000.