(Stock image)Key Points MediaRadar has expanded its partnership with VideoAmp to add television ratings data to its ad intelligence platform. The integration combines MediaRadar’s television advertising occurrence and spending data with VideoAmp’s national and local audience ratings. MediaRadar has expanded its partnership with VideoAmp, adding television ratings data to its advertising intelligence platform as marketers and agencies seek more detailed ways to evaluate campaign performance. The integration announced Wednesday will combine MediaRadar’s TV ad occurrence and spending data with VideoAmp’s national and local audience ratings. By bringing VideoAmp’s audience data into MediaRadar’s platform, clients can compare advertising activity and audience delivery across campaigns, networks and markets.