Whether you're a seasoned professional or new to trade show marketing, understanding how to optimize your approach in real-time is crucial. Caitlin Rodgers, Senior Director of Marketing, Foodservice Exhibitions, Informa Connect. Photo: mdgIn this inaugural episode of the Show & Grow Marketing Playbook, TSNN VP of Content Danica Tormohlen, Rodgers and Golding discuss the importance of timely, actionable trade show marketing strategies that adapt quickly to industry changes. Her strategic marketing initiatives have led the Restaurant show to be recognized for two consecutive years as the Largest Independently Operated Show in North America. Since joining Winsight Exhibitions in May 2021, Caitlin has continued to drive impactful marketing strategies and initiatives for the organization.