Photo: Instagram/@reservationhataomovementThe Instagram account ‘Reservation Hatao Andolan’ (RHA) has crossed 5.9 million followers, according to recent reports, turning what describes itself as a citizen-backed, non-political campaign into a significant online presence. The Reservation Hatao Andolan has emerged in a different context. Reservation Hatao Andolan’s Instagram profileWhat does ‘Reservation Hatao Andolan’ say? Debate over who benefitsThe fast-growing online campaign has also revived another question: whether reservation benefits are reaching the most disadvantaged members of eligible communities. E20 Janta Party adds another layer to online protest cultureThe Reservation Hatao Andolan is not the only issue-based social media campaign to attract attention following the CJP’s rise.