AI is becoming part of the day-to-day operation of marketing platforms rather than remaining a separate copywriting tool. ActiveCampaign’s AI capabilities extend across campaign creation, automation building, account analysis, segmentation and connected workflows. Active Intelligence is the AI capability built into ActiveCampaign. The system can then help create a starting point, answer questions or suggest next actions using the context available in the account. Build automation frameworks from a customer journeyActive Intelligence can help translate a written journey into an automation framework.