“We’re stuck in this system that doesn’t quite work, and we’ve got these square wheels that we’re dragging along.” Carmen Gama, director of circular design at Eileen Fisher and the 2026 visionary in intelligent design, knows all about square wheels. For Unspun and Eileen Fisher, that trust comes from the bottom up, meaning consumers. For Eileen Fisher, the same logic applies: its circular supply chain relies on customers trusting the brand enough to return their used clothing. Esponnette doesn’t believe everything has to be on demand, just like she doesn’t believe every square wheel needs replacing.