VF Corp.’s Altra Running shoe brand may be small now, but it has the potential to be mighty over time. “Altra continues to be deliver, building on a strong performance last year and progressing towards another year of powerful growth,” he said. Darrell said VF continues to invest in brand awareness, “which remains low but is growing.” He said Altra is the leader in trail running, but that road running is “10 times as large of a market.” According to VF’s website, Altra was founded in 2009.