As co-founder of ProAssisting, Bull believes the rise of fractional executive assistants represents one of the most practical ways for growing companies to access enterprise-level support without enterprise-level costs. Executive Support Is No Longer All or NothingFor years, hiring an executive assistant was viewed as a milestone reserved for CEOs of large organizations. Rather than paying for a dedicated employee whose workload may fluctuate, businesses can access highly experienced executive assistants who support a limited number of clients simultaneously. AI Makes Great Assistants Even BetterArtificial intelligence has changed nearly every business conversation, but Bull does not see it replacing high-level executive support anytime soon. Executive assistants provide that context.