Audi throws around its "vorsprung durch technik" tagline with drinking-game-worthy frequency, and even though the English translation—"truth in engineering"—is just as snappy, it's always in the language of the automaker's home country. Because in the auto industry, German engineering is advertising gold. Audi was well behind its German rivals in launching its first SUV (the Q7, in 2007) and it's been happy to ceded full-size SUV sales to the BMW X7 and Mercedes-Benz GLS-Class until now. The 2027 Audi Q9 arrives at dealerships later this year to finally fill that gap in the lineup, but it's not exactly a poster child for "vorsprung durch technik." And like every other full-size SUV, it reflects American tastes more than those of its country of origin.