Both businesses are run by Sharmistha Roy, who will be hoping for a double win as they are competing in separate categories. Sharmistha Roy (centre) opened Calcutta Cravings in November 2025. Her most recent venture Calcutta Cravings - which opened in St Albans Road last year - is shortlisted in the New Business of the Year category. "The awards provide a platform to applaud the exceptional efforts of those who have made significant contributions to the curry sector and continue to elevate the nation’s love for curry. In an interview with the Watford Observer earlier this year, Sharmistha said that she wanted Calcutta Cravings to become people's "first choice" for Indian food in Watford.