| BY Ricki Green |Full-service communications agency iD Collective has been appointed by Australia’s number one kitchenware retailer, Global Retail Brands Australia (GRBA), to deliver strategic PR, media relations, digital and influencer communications support across its portfolio. One of iD Collective’s first major campaigns under the partnership was delivering PR support for the Baccarat Five Star Factory Direct Warehouse Sale. Building on this momentum, iD Collective is continuing to support GRBA across a range of integrated communications initiatives, including a seeding influencer program for luxury home fragrance brand, Wanderlust. Says Amanda Booth, Executive Director of iD Collective: “It’s so exciting to be working with Global Retail Brands Australia across its impressive portfolio of brands. Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin.