It’s priced from ¥2,145,000 ($13,100) before local subsidies. BYD has officially launched the Racco EV in Japan, becoming the first automaker from outside Japan to build a kei car. More: Chery Just Lined Up A Kei Car For Japan, And Suzuki Should Be WorriedThe headline is that starting price: ¥2,145,000 ($13,100) before local subsidies. Local Rivals Still Have An AdvantageThe Chinese newcomer has the lower sticker price, but it’s at a disadvantage compared to its Japanese rivals. Among the elements that distinguish the BYD Racco from rivals are the modern LEDs, the practical sliding doors, and the slightly taller stance.