According to the AppMagic Casual Games Report H1 2026, puzzle games captured more than 44% of all player spending within the casual mobile genre, even as the broader mobile and casual markets remained mostly flat or dipped slightly. Out of the $4.9B in net player spending, match-3 games led the charge by bringing in $2.5B, which accounts for 51% of all puzzle earnings. Established heavyweights like Royal Match, Candy Crush Saga, Royal Kingdom, and Gardenscapes powered this majority share. Notably, Royal Kingdom saw the strongest growth rate among the top 10 match-3 games, surging by 188% and has been outperforming Royal Match compared to its global launch. Additionally, newcomers like Good Job Games' Match Villains climbed to 11th place.