The Speedcat was born on the racetrack in the late 1990s, originally inspired by the fireproof footwear worn by Formula 1 drivers. Since returning from the Puma vault in 2024 to celebrate its 25th anniversary, the Speedcat has expanded into increasingly playful variations including the Speedcat Ballet, the elevated Speedcat Wedge and the slip-on Mule, while finding fans everywhere from Dua Lipa and Emily Ratajkowski to Rosé herself. For this latest chapter, the campaign visuals imagine the Speedcat Étoile as something remembered from growing up, almost like rediscovering the favourite pair of shoes you wish had never stopped fitting. In this dreamlike world, Rosé emerges from inside a pink-tinted world filled with childhood keepsakes and personal mementos that reflect her journey. The Puma Speedcat Étoile launches on 30 July via Puma, flagship stores and selected retailers worldwide.