Amagi, the media industry cloud platform for unified broadcast, streaming and monetisation , has announced the appointment of Martin Wacker as Head of Sales for DACH and CEE. Germany represents a cornerstone of the European broadcast ecosystem. Wacker brings over two decades of leadership experience across media, broadcast, and digital technology. With an entrepreneurial mindset and hands-on approach, Wacker has founded three companies and successfully guided two startups into the European market. “The DACH region’s broadcast and streaming landscape is evolving rapidly, with increasing adoption of FAST, cloud-native playout, and AI-driven content workflows.