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American Crew‘s Finals Celebration at Hypebeast Cup Had Elite Cuts, Customization and Trivia
['Hypebeast Newsroom', 'Sophie Caraan', 'Alice Morby', 'Zoe Leung', 'Felson Sajonas', 'Managing Editor', 'Branded Content', 'Felson Sajonas Is The Managing Editor Of Branded Content At Hypebeast', 'Overseeing High-Impact Campaigns', 'Features That Bridge Editorial Integrity With Commercial Strategy']
Hypebeast
To commemorate the Hypebeast Cup Finals weekend, Hypebeast and American Crew reunited for their high-energy second activation, bringing together the worlds of grooming, soccer culture, and custom streetwear.
Grooming took center stage with renowned barber Richard “Rich the Barber” Mendoza on-site, offering fresh cuts and precision styling using signature American Crew products includingFiber and Pomade.
Fashion and creativity were equally at the forefront, highlighted by custom American Crew soccer jerseys featuring bespoke artwork by designer Dapo Davinci.
Beyond the style stations, the competitive spirit remained alive through a fast-paced soccer trivia tournament, where the night’s ultimate winner took home an exclusive prize package curated by Hypebeast Cup and American Crew.
For more information visit the official American Crew website.