The World Cup may be over, but the momentum it created—and the opportunity to build on it—is just beginning.” On June 30 and July 1, San José hotel occupancy rose 45% and hotel revenues increased 108% year over year. “2026 has been a whirlwind of sports excitement and a truly historic year for the City of San José,” said San Jose City Manager Jenifer Maguire. Corporate partners played an important role in bringing San José’s World Cup experience to life. Together, we didn’t just host World Cup celebrations—we showcased San José to the world as a premier destination for sports, culture and community.