College Football Adds Sponsorship PatchesCollege Football Adds Sponsorship PatchesJul 22, 2026; Tampa, FL, USA; Alabama Crimson Tide head coach Kalen Deboer speaks to the press during SEC Football Kickoff Media Day at the Tampa Marriott. Mandatory Credit: Nathan Ray Seebeck-Imagn ImagesThe world of college sports continues to change in a big way. The latest change involves teams adding ads to their uniforms — along the lines of NASCAR uniforms that have become walking billboards. Starting this weekend, college teams can put sponsor logos right on player jerseys. Notre Dame is putting SoFi bank patches on their famous football jerseys for around $20 million a year.