Since 2023, when stronger powers were introduced, authorities have issued £3.5 million in penalties to retailers and individuals involved in the sale of illicit tobacco. Lord Bichard, chairman of National Trading Standards, said: "Illicit tobacco is not a victimless crime. "Those who choose to sell illicit tobacco should be under no illusion—the chances of being identified are growing." "We urge anyone with information about the smuggling, distribution, or sale of illicit tobacco to report it online." Linda Davis, head of Trading Standards, protecting communities, said: "We are committed to the fight against illicit tobacco.