To celebrate the 12th edition of its annual Big Fries Day, the brand released a limited-edition backpack modeled almost exactly after the brown paper takeaway bag that goes home with every order. A Chinese craft blogger had created a handmade backpack modeled after McDonald’s takeaway packaging and shared it online. Big Fries Day gets its name from a pun. The backpack fits that same logic, turning the most recognizable piece of McDonald’s packaging into something fans could actually put on their back and walk out the door. The most conspicuous feature is a pair of red side pockets shaped like McDonald’s fry cartons.