New Delhi: Royal Challengers Bengaluru has become the world’s first cricket team with a brand value of over USD 300 million while IPL’s business enterprise value has climbed to a whopping USD 20.6 billion, according to study released by global investment bank Houlihan Lokey. The league’s stand-alone brand value also rose by 10.3 per cent to USD 4.3 billion. Since 2023, the IPL has added more than USD 1.1 billion in brand value. 1 spot among IPL franchises with a value of USD 312 million, a 16 per cent jump from USD 269 million in 2025, becoming the first cricket team to breach the USD 300 million milestone. Mumbai Indians remained second with a brand value of USD 264 million, followed by Kolkata Knight Riders (USD 245 million) and Chennai Super Kings (USD 244 million).